Why is my Facebook ad account restricted, and how do I get it back?
Short answer
Most restrictions are automated, and roughly half are reversed within 48 hours if you request a review through Business Manager. The usual triggers in this niche are health or income claims in ad copy, a new payment method on a new account, and landing pages whose policies do not match the ad. Do not open a new account on the same payment method or device — that turns a temporary restriction into a permanent one.
| Trigger | What it looks like | Fix |
|---|---|---|
| Health or medical claims | Ads rejected for "personal health" or unrealistic outcomes | Remove before/after framing, body-part targeting language and any implied cure. |
| Income claims | Rejection citing misleading claims | No earnings figures, no "make money" phrasing, no guarantees. |
| New account, new payment method | Restriction within hours of the first spend | Warm the account: verify the domain and business, spend slowly for the first week. |
| Policy mismatch on the store | Restriction citing business practices | Publish refund, shipping and contact pages with a real address before launching. |
| High refund or dispute rate | Restriction after weeks of normal spend | Fix delivery expectations. Above 1% disputes, both Meta and your processor react. |
Common restriction triggers for dropshipping accounts and what to do about each.
First, do nothing dramatic
The instinct is to spin up a new account and keep spending. That is the single worst response. Meta links accounts by payment method, device, IP, business entity and pixel, and creating a new one during a restriction is treated as evasion — which turns a 48-hour problem into a permanent one.
Request a review through Business Manager. About half of automated restrictions are reversed within two days.
What actually triggers it in this niche
Health claims. Posture correctors, sleep aids, pain relief, anything worn on the body. Ad copy implying a medical outcome, or before-and-after imagery, is the number one cause. Rewrite around the mechanism rather than the result: “adjustable support that sits under a shirt” instead of “fixes your back pain in 2 weeks”.
Income claims. Rare on a physical product store, but it appears in creative that promises savings or earnings. Remove all of it.
Cold-start risk. A brand-new Business Manager, a brand-new ad account, a new card, and $100/day from hour one looks exactly like a burner account. Verify your domain, verify the business, and start at $20-$50/day for the first few days.
Store policy gaps. A missing refund policy, no contact page, no address, or a shipping policy that contradicts the delivery window in the ad. Meta checks the landing page. So does your payment processor.
Dispute rate. After weeks of clean spending, restrictions usually trace back to customer complaints. Above roughly 1% disputes, both Meta and your processor start reacting — the fix is stating delivery windows honestly, not appealing.
The recovery sequence
- Read the exact policy cited. It is specific, and it usually names the ad or the page.
- Fix the underlying thing — copy, creative, or a missing policy page.
- Request one review. Do not resubmit repeatedly.
- Wait 48 hours without creating anything new.
- If reinstated, restart at half your previous daily budget for three days.
How to stop it happening again
Build the fallback while things are going well, because nobody builds it during an outage:
- A second Business Manager under a different entity where legitimate
- A second payment method
- Domain and business verification completed before you scale
- Copy that survives a policy read: no medical outcomes, no guarantees, no urgency invented out of nothing
At $200/day, a restriction costs $200 a day plus the learning phase you lose when you restart. That is the real reason to care — the scaling checklist treats account redundancy as a prerequisite for scaling, not an afterthought.
While you wait
Do not spend the two days refreshing the appeal page. Film creative, rewrite product page copy, or set up the abandoned-checkout flow you have been postponing. The restriction is not the end of the business unless you respond to it by breaking more rules.
Related questions
Should I make a new ad account if mine is restricted?
How long does a Meta review take?
This is one question out of a much longer guide. The full breakdown lives onthe full ad blueprint, and you can run your own numbers in thebreak-even calculator.